IBS Center for Management Research (ICMR)
A Center of Excellence at IBS Hyderabad
ICMR is a premier case development centre developing high-quality teaching cases in management. At ICMR, a dedicated and dynamic team works towards fulfilling the institution's mission of developing high-quality case studies. The case studies are written by a team comprising faculty members and research associates. This not only ensures that IBS has a regular supply of case studies but also caters to the increasing demand for quality case studies from other B-schools in India and abroad.
Our cases have found extensive usage around the world. More than 200,000 individual copies of our case studies have been purchased by leading B-schools and universities around the world, and over 10 million copies of our cases have been printed in international and Indian textbooks and casebooks. ICMR's cases consistently win awards in several global case writing competitions.
Besides IBS, these case studies are being used by a large number of business schools, universities, and companies across the world. Boston Consulting Group, McKinsey & Co., British Telecom, Cadbury Schweppes, Coca-Cola, Goldman Sachs, Hewlett Packard, Johnson & Johnson, KPMG, PricewaterhouseCoopers, Procter & Gamble, and Siemens AG are some of the major business organizations that use IBS case studies.
Universities and business schools that use IBS cases include the University of Oxford, University of Cambridge, University of Helsinki, London Business School, INSEAD, IMD, University of Michigan, and many others.
IBS cases have also been published in several leading management textbooks in Europe, the US, and the UK. They have won recognition at international case writing competitions organized by institutions such as the Management Development Centre of Hong Kong, EFMD, the John Molson School of Business, and other reputed institutions.
Learning through the globally accepted and popular case method of learning, students are able to hone their comprehension, analytical, and decision-making skills and become better team players and managers.